Skip to main content

Search our website:

Social media ads reach voters where they scroll

By Ally Myers
2024-25 Broward League president


In the lead up to the primary election on Aug. 20, our League invested $1,800 for Facebook and Instagram ads – not posts, but advertisements. We were both gratified and surprised by the results.
 
For the actual investment, the ads were shown 475,011 times and reached almost 195,000 users. The data collected indicated that about 2,100 users likely remembered the ad, which is our goal – for social media users to remember there is an election and to go out and vote!
 
For every 1,000 times the ads were shown, the cost was $3.79, well under our original goal of $10. This means it was a very efficient means of outreach and well worth the money spent.

Somewhat surprisingly, the ads reached more males than females – about 75% of the users were males and 25% females. Not surprising was the fact that the ads garnered more results on Instagram than on Facebook.

With only weeks until the general election, the Broward League continues to target our GOTV messages to young and minority voters, but with a twist. From a creative standpoint, VOTE411.org continues to serve as the base of the ad, with a call-to-action message. 

Based on what we learned in the Primary Election, we are addressing low-turnout county commission districts and have further narrowed the target audience to ages 18-45. This series of ads features Black and Hispanic young adults, with a variety of slogans. All of them can be translated into Spanish. This campaign offers many options, mixing faces, messages, and languages to correspond with a geographical and demographic approach.
 
We will be targeting County Commission Districts 1 and 7 with bilingual ads. Together, these districts include approximately 102,000 Hispanic, 59,000 Black, and 57,000 White registered voters. These two districts include a small portion of Hollywood and all of Pembroke Pines, Miramar, Southwest Ranches, Weston, and West Park. English-only ads will be run in County Commission Districts 8 and 9. Together, these districts include 37,000 Hispanic, 113,500 Black, and 59,500 White registered voters. The configuration of Districts 8 and 9 means we will target specific zip codes rather than entire cities.      
   
Ads from 2024 General Election campaign by League of Women Voters of Broward County.


Your vote in your voice

Your voice your vote Espanol

2024_English_Voter_Guide_Photo.png

LWVFL Voter Guide Is Here!



English Voter Guide Spanish Voter Guide Creole Voter Guide


What's Inside the 2024 Voter Guide


The 2024 Voter Guide covers everything Florida voters need to know, including:

  • A comprehensive breakdown of the six constitutional amendments on this year’s ballot
  • A summary of key changes to voting since the 2020 & 2022 election
  • Guidance on recognizing and combating the dangers of mis- and disinformation

This resource is designed to help voters feel confident and prepared when they cast their ballots in this critical election.


The deadline to register to vote in Nov. 5 election is Oct. 7

Early Voting is Oct. 21 - Nov. 3

Does your group want to understand what's on the November ballot?


The Broward League is offering 'Decision 2024' presentation via its speaker's bureau. Contact: speakers@lwvbroward.org or call 954-546-4484 and leave a message.

One of the most important ways the Broward League serves the community is through the dozens of talks it provides to churches, clubs, homeowner's associations and other organizations during every election. The non-partisan FREE presentation explains the the Nov. 5 election and the voting process. 


During Hispanic Heritage Month, learn about Broward's Spanish-speaking community

 

October General Membership Meeting: Celebrate Hispanic Heritage Month with the League on Wednesday, Oct. 16 from 7 to 8 p.m. Join via Zoom to hear Otto Valenzuela, Director of Public Policy & Advocacy for Hispanic Unity of Florida (HUF).  HUF's mission is to empower immigrants and others to become self-sufficient, productive, and civically engaged and is the largest immigrant serving organization in Broward County. Register Here

Keep up with everything the League is doing


Read the newsletter. Here's the newsy September edition and October events.


Upcoming Events
UPCOMING EVENTS
Recent Articles
NEWS FROM THE LEAGUE

Understanding Broward County's Charter Amendments

amendment_background.png
housing_council_amendment.png
IG_amendment_2_.png


 leadership grads
Congratulations to the participants of the League's first leadership class. Picture, left to right, are: Graciela Hopkins, Maria Paul, Cathy Neubauer, Agustina Sklar and Suzette Hyde. Not pictured are participants Bethann Nativ and Zain Remy.

The group completed a 10-month long program whose mission is to build a strong bench of local League leaders. Learn more about the program or apply to the 2024-25 program. More info. 


Early voting is Oct. 21 - Nov. 3 in Broward County
This year, with forecasts for more hurricanes and the example of devastating Hurricane Helene so fresh, it's a good idea to vote early. With Early Voting, you can vote in person at ANY of the 29 early voting locations, which are listed here.. You can vote any day, from 7 a.m. to 7 p.m. Vote early and KNOW you're vote will be counted -- no matter what. 


early voting

Need help? At Vote411.org, you can enter your address and get a personalized list of what's on your ballot plus background on candidates and constitutional amendments.



Get to know the six constitutional amendments on the ballot

 

There are 6 Florida Constitutional Amendments on the ballot in November. To educate yourself, go to VOTE411.org. Type in your address (which is NOT stored), and after a few more clicks, all the amendments will be available for review in both English (at the top) and Spanish (at the bottom).  VOTE411.org 
amendment_1.png
amendment_2.png
amendment_3.png
amendment_4.png
amendment_5.png
amendment_6.png
Welcome Members
Welcome New Members
Welcome Members
Renewing members